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In fintech, where innovation moves at breakneck speed, progress toward gender equality still lags behind. Women remain underrepresented in leadership roles, funding opportunities continue to favor male-led ventures, and systemic barriers persist. The theme of this year’s International Women’s Day, Accelerate Action, calls for bold, immediate measures to bridge these gaps and create a more inclusive future.
At Cedar Money, women are not just participating in fintech, they’re leading the charge. From product innovation to marketing strategy, they are breaking barriers, challenging norms, and shaping the financial landscape for the better. We spoke to four remarkable women at Cedar about what Accelerate Action means to them and their advice for the next generation of women in fintech.
For many women in fintech, accelerating action isn’t just about moving fast, it’s about moving with purpose. “Since entering the industry in 2005, I’ve learned that success comes from taking decisive steps, adapting quickly, and not waiting for permission to lead,” says Maya Har Noy, Cedar Money’s VP for Financial Strategy. “It’s about identifying opportunities, making strategic moves, and pushing through challenges without hesitation.”
Despite progress, fintech leadership remains largely male-dominated. Titilayo Oluwatosin, Director of Marketing at Cedar Money, believes that accelerating action means “amplifying women’s voices, driving inclusion, and proving through results that women belong at the forefront of innovation.” It’s not just about getting a seat at the table, it’s about ensuring equal representation and leadership.
Fintech thrives on innovation, and real change happens when women step up and take charge. Julianah Omosehin, Product Manager at Cedar Money, emphasizes the importance of bold action. “Accelerate Action means boldly stepping up to solve real problems and driving innovation that creates meaningful change. It’s about being proactive—addressing deep customer pain points and pushing boundaries to build solutions that matter.”
For Sharon Yishai, who has spent nearly two decades in fintech, and leading Financial Operations at Cedar Money, accelerating action means embracing every challenge with energy and creativity. “We’re in an industry that’s all about acceleration—turning ideas into reality, solving problems at lightning speed, and making financial transactions smoother, faster, and smarter. If we want more women leading in fintech, we need to remove friction, whether in payments, innovation, or decision-making.”
Progress in fintech isn’t just about the present, it’s about creating opportunities for the future. That’s why women who have broken barriers must now help others do the same. “Success isn’t just about you—it’s about lifting others up too,” says Maya. “Mentor, encourage, and create space for other women to thrive.”
Julianah agrees, highlighting the importance of self-investment. “The more you grow, the more confident and prepared you’ll be to lead and drive change. Seek out mentors and allies, but also back yourself and take risks when opportunities arise.”
Sharon keeps it simple: “Be bold. Find your tribe. Keep learning. Own your journey.”
The call to Accelerate Action is urgent. It’s not enough to acknowledge the gender gap in fintech, we must actively work to close it. That means pushing for more women in leadership, advocating for equal opportunities, and fostering an environment where women can thrive. As Titilayo puts it, “If you see a gap, don’t just acknowledge it, be the one to fill it.”
At Cedar Money, we’re committed to doing just that - breaking barriers, creating opportunities, and ensuring that women continue to shape the future of fintech.
The future of fintech is diverse, dynamic, and inclusive. And women are leading the charge.
Please note: Cedar does not hold or transmit any funds and does not hold MSB or money remittance licenses.
